Posted on Jun 03, 2012

First I want to thank Gustaf Fjelstrom from Coakley Heagerty for contracting me to help with the Santana Row Fashion Show.  I was honored to be there and help shoot the entire day of models as well as the Row stores and atmosphere.  It was a great learning experience for sure while being able to use my camera gear in order to capture everything needed for that day.  Also, I enjoyed shooting along side my colleague/screen writer Matt McDonald and audio expert Manol Manolov.  We were all lucky that the weather wasn’t too hot even though in the end I was burnt from too much sun and forgetting sunscreen.  But the breeze was nice and we were given a tent for shade.  Thanks to my wife Ranya and her company Style My Heart for following me around the entire day capturing some behind the scenes photos of myself actually working.  This has never been done even though I have always wanted to capture some of the work that goes into getting the images during projects.  Also, keep an eye out for a possible video from Gustaf and the Coakley Heagerty company for a Santana Row video showcasing what we captured that day.

Thanks to Cinevate for their amazing quality built product that can withstand everything you throw at it.  Everything from my Atlas 10 slider to the Titan Mattebox with a Simplis rails system has been able to not only help with production value but also has helped with giving my company the professional look I have been wanting for a long time.  And my wife Ranya for making me those “Nuns Knickers” the night before the shoot.  They came in handy and worked great keeping the light out from behind the mattebox and lens.

Here are some of the bts shots Style My Heart captured of myself working.