First I want to thank Gustaf Fjelstrom from Coakley Heagerty for contracting me to help with the Santana Row Fashion Show. I was honored to be there and help shoot the entire day of models as well as the Row stores and atmosphere. It was a great learning experience for sure while being able to use my camera gear in order to capture everything needed for that day. Also, I enjoyed shooting along side my colleague/screen writer Matt McDonald and audio expert Manol Manolov. We were all lucky that the weather wasn’t too hot even though in the end I was burnt from too much sun and forgetting sunscreen. But the breeze was nice and we were given a tent for shade. Thanks to my wife Ranya and her company Style My Heart for following me around the entire day capturing some behind the scenes photos of myself actually working. This has never been done even though I have always wanted to capture some of the work that goes into getting the images during projects. Also, keep an eye out for a possible video from Gustaf and the Coakley Heagerty company for a Santana Row video showcasing what we captured that day.
Thanks to Cinevate for their amazing quality built product that can withstand everything you throw at it. Everything from my Atlas 10 slider to the Titan Mattebox with a Simplis rails system has been able to not only help with production value but also has helped with giving my company the professional look I have been wanting for a long time. And my wife Ranya for making me those “Nuns Knickers” the night before the shoot. They came in handy and worked great keeping the light out from behind the mattebox and lens.
Here are some of the bts shots Style My Heart captured of myself working.
I filmed recently a very cute newborn baby boy named Landon. He pretty much is around 2 month old and cooperated with both cameras. My wife joined was helping me film Landon while representing her newly created company Style My Heart was indispensable because of all the angles and ideas for filming him with his parents. This was Day 1 of the process and I brought an arsenal of equipment to use which included my Cinevate Atlas 10, Medusa conversion, ifocus from Gini on ebay, and Cinevate Lens Gears, glidecam was also used for a shot or 2. I found that having a follow focus increased my shots by 75% when used with a monopod or on a slider. I can’t express enough how having this single device will get you some amazingly smooth shots when racking focus. I have always tried doing this with just my hand on the lens and it works to some extent but sometimes no matter how smooth you think you are at turning your lens by hand it still shows up as shaky when reviewing the footage. The monopod is another piece of equipment that I have recently picked up which helps while using a follow focus or just getting those close shots macro shots without picking up any shake in your footage. It’s way easier to get up close with a monopod than carrying around a tripod with your camera setup. The top handle and friction arm worked great! I could hold the camera as low as I could to the ground while filming Landon which wouldn’t have been that easy without laying on the ground the whole time (which I did anyways). Cinevate and it’s gears with the Gini follow focus (i focus) work perfectly together too.
Another day or two of filming little Landon is needed to get a perfect video together for the parents Randy & Kari but with this new gear it’s making life filming that much easier.